Product Manager – Coronary
Department:
Marketing & Market Development
Reports To:
VP Market Development and U.S. Marketing Lead
Supervisory Responsibilities:
N/A
POSITION DESCRIPTION:
Under the direction of the VP of Market Development and the U.S. Marketing lead, the Product Manager (PM) will play a crucial role in driving both upstream and downstream marketing of the Vesalio cardiovascular product line, consistent with overall Vesalio business objectives.
The PM is responsible for the commercial execution of coronary marketing projects and pipeline development. The PM will drive the tactical execution of product strategy and support commercial teams globally.
This position requires excellent communication, collaboration, project management, and organizational skills. Strong interpersonal skills, ability to work effectively in a cross-functional capacity, KOL relationship development, and influence management are equally important.
The PM will work across the organization, collaborating with/supporting the US and international marketing and sales teams, internal functional groups, and senior management. Outside of Vesalio, the PM will collaborate with 3rd party providers such as agencies, society congress organizations, etc. Primary customer interactions will include the physicians and staff involved in minimally invasive cardio-vascular interventions.
Duties and Responsibilities:
Upstream Marketing & Product Strategy
- Lead market and physician research to define product and market requirements
- Analyze customer needs, market dynamics, competitive landscape, and regulatory pathways to inform product strategy and growth opportunities
- Partner closely with R&D to guide product development, design trade-offs, and lifecycle management, serving as the voice of the customer
- Contribute to product roadmap and lifecycle planning, including identification of product enhancements and potential new offerings
- Participate in R&D design reviews, providing data-driven insights and perspectives
Downstream Marketing & Execution
- Drive execution of downstream marketing initiatives, including product launches and marketing plans
- Develop and refine product positioning and value propositions, clearly articulating differentiation and unmet needs versus competition
- Lead competitive intelligence efforts, including positioning, features, and pricing analysis
- Create high-impact marketing, sales, and training materials to support product presentations, demonstrations, and technical education
- Coordinate Vesalio’s presence and messaging at key U.S. and international congresses
- Collaborate with U.S. Sales and International Market Development partner to support commercial strategy and execution
- Support physician targeting and segmentation strategies
- Drive post-launch tracking and marketing programs to optimize adoption and performance
- Support and participate in physician meetings, customer site visits, and key clinical engagements to capture actionable insights
- Build and maintain strong relationships with key opinion leaders (KOLs) and clinical partners to support safe and effective product use
- Contribute to product demand forecasting and ongoing performance monitoring
- Enable sales teams through effective training, tools, and ongoing product support
Other duties may be assigned as needed.
Skills and Qualifications:
Knowledge and Experience
- Minimum 3-5 years of experience in product management and marketing in the medical device space with a track record of building KOL-relationships and working effectively with cross-functional teams to bring successful products to market
- Minimum 2 years of experience in the coronary space with a strong technical and clinical background
- A track record in designing, developing, and executing marketing projects that generate sales results
- Strong knowledge of technical aspects for similar products with expertise in offering recommendations for successful development of product pipelines.
Education
- Bachelor’s degree from a four-year college or university is required
- Degrees or masters in business, marketing, or communication would be preferred
Language
- Proven editorial skills in English required
- Knowledge of additional languages will be considered an asset
Computer Skills
Perfect ease with MS Office programs is required
Other Desired Skills and Abilities:
Organizational Skills
- Works independently, using good judgment, taking initiative to accomplish short and long-range projects, anticipate likely needs, and recommend actions
- Self-motivated and self-directed; with a reliable approach to work assignments
- Is pro-active, systematic, and well-organized
- Works with multiple departments and functions collaboratively and productively
- Thrives in multitasking and fast-paced environments, with ability to shift tasks frequently
- Coordinates complex projects
- Demonstrates effective project management to execute on time and budget
- Has strong planning skills with the ability to juggle multiple projects simultaneously
- Prioritizes according to end goals and adapts to changes with flexibility, even when under pressure
Analytical skills
- High level of expertise in marketing analytics, with ability to influence decision-making and action across the organization, independent of reporting structure
- Collects and organizes customer insights and other data to distill trends
- Analyzes all available information -external and internal, and creatively employs understanding for forecasting and budgeting, designing improvements to current practices, and developing creative counterstrategies when appropriate
- Demonstrated business acumen and ability to understand technical aspects of a product
Interpersonal skills
- Is an excellent team-player
- Communicates skillfully through both verbal and written media
- Adapts to the cultural diversity of an international environment
- Handles restricted, confidential, private, or personal information judiciously
- Demonstrates a high standard of work ethics and professionalism towards Vesalio and partner teams, customers, and third parties
Other:
Geographical Scope
This role has global scope with an initial focus on U.S. launch.
Place of Work
Dallas Vesalio headquarters
Travel Requirements
Up to 40% of travel is to be expected. International travel may be required.
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of the job, the employee is regularly required to talk and hear; stand; walk; and sit. The employee is frequently required to use hands to finger, handle, or feel, use one or both hands repetitively; and use a simple/light grasp with one or both hands. The employee is occasionally required to use a firm grasp; push and/or pull; use one or both hands with fine dexterity; use an extended and overhead reach with hands and arms; climb or balance – including stairs; stoop, kneel, or bend; use one foot or both feet repetitively; drive a car; walk between buildings; walk on uneven ground; and to lift and/or move up to 10 lbs. The employee is occasionally exposed to vibration. Normal 20/20 vision ability (with corrective lenses, if needed) is required by this position. The noise level in the work environment is somewhat quiet.
